Artist, Designer & Nail tech
Thoughtful design. Playful expression. Seasonal beauty.
About me
Intentional Creativity, Rooted in Seasonality and Story
I’m Ash White, a Digital Marketing Creative, Illustrator and Nail Artist based in Melbourne, Australia.
Autumn tones, slow living, and a love of nature inspire my aesthetic. Whether I’m illustrating food and floral themes, shaping digital marketing strategies, or designing nail art through Apricot Nails, I value intentional, thoughtful design that reflects both beauty and meaning.
My work is driven by attention to detail and always crafted to connect, whether that connection is through colour, story, or the small rituals of everyday creativity.
What I do
Nail artist
Specialising in BIAB, Gel X Extensions, and Japanese and Korean gel nails that put your natural nails first.
Greeting Cards Designed for Florists & Gift Shops
Wholesale greeting cards printed professionally in Melbourne on 100% recycled card stock. Designs that will brighten up your store and elevate even the prettiest of posies.
my why
Creating Space for Self-Expression and Everyday Beauty
At the heart of it all is my belief that everyone holds something beautiful and worth celebrating. Whether I’m painting or drawing, developing nail set ideas, I want people to feel more like themselves through what I create.
I craft visuals that are intentional and full of feeling, so others can show up with confidence, colour, and connection.
In my freelance digital marketing work, it shows up in how I approach storytelling, branding, and content writing, highlighting what makes each brand or individual distinct. I’m drawn to work that uplifts, encourages, and connects, always aiming to reflect the heart behind the work, not just the product or service.
